Knowledge and information became a vital part of our emerging society, and the transformation of this knowledge and information from one person to another is nothing but communication itself. Good or impactful communication can encourage or motivate one; on the other hand, some wrong information can brainwash a person to do unethical things. Effective management of communication is the essence of achieving organizational goals. The main objective of communication is to create a meeting of minds and set a common goal for everyone in the organization, keeping in mind their individual goals. It is important to understand what message to convey, but it is also essential to know who the message should be and what medium. The components of communication basically are of five types viz. sender, receiver, message, channel, feedback. All these components work together to make communication effective.
Importance of communication
Effective communication improves the relationship among persons. Here the importance of communication is described in two perspectives discussed below.
From the perspective of the Individual –
People use their own voice, mobile, laptop, television, pen-paper to communicate their perspective to another person (whether to an individual or a group). Communication is also essential for education which will bring public awareness to society. People want entertainment in their life to have pleasure and relaxation. Nowadays, mass communication is an effective medium for entertainment. Regardless of saying that communication is a vital part of human life, people tend to communicate to share information and understand how our environment works. Those who do not want to communicate will not build any relationship with society.
From the perspective of the organization
Productive communication can enhance the relationship among the parties of the organization. Without effective communication, a company will not establish the rules and regulations to achieve the organizational objectives. Good communication with the employees makes them productive at work and makes it easier for them to discuss their problems in the workplace. An ideal communication through media can clearly promote a company and creates reputation and popularity amongst society. Offering after-sales services, follow-ups, and listening to their feedback helps to build brand loyalty. Investment is the lifeblood of any organization; through successful communication, business managers can collect funds from various external sources. Effective communication can wipe off misunderstandings among the concerned parties by tactfully conveying the organizational terms and conditions. Effective employee communication can help them to understand the changes going through the organization and help them to align with them, which will eventually cut off any confusion.
Role of managing communication
The effective usage of communication can enable the smooth flow of information between any group of individuals. Passing and receiving the right information at the right time is essential for organizational existence and welfare. It will enable the organization to be aware that what government policy has been most probably affecting the internal organization’s rules. A good communication system among the employer-employee creates a good relationship among them; employees will get precise information about the job requirements. In the organization, most of the advisory services were given by supervisory staff to the junior employees. These supervisors have close contact with the board of directors, which helps them get the most important information about the organization, enabling them to guide subordinates excellently. The advice can either be specific work-related or for a specific need of an individual. Before advising anything, the adviser should keep in mind whom he is communicating with. Only effective communication can ensure the flexibility and adaptability of the communication system. The management decision should be well conveyed to the employees to help them understand the reason behind making such a decision and how it will help achieve the organization’s objectives. Managers are the company leaders, so it is their vital duty to motivate the employees to make them believe that the need for employees’ organization and needs are the same. Effective communication motivates the employees in the workplace to be more contribution, which will certainly grow productivity. Motivation and leadership go hand in hand. Educating the staff about the usage of materials and resources in a cost-effective manner can increase the company’s revenue in the long run. When any confusion and conflict arise in the organization, it is the managers’ duty or the leaders to guide them through proper communication. Effective communication is crucial at every level of the organization. It is the duty of the communicator to convey his intention through the message precisely to avoid any ambiguity. If the case is like the sender/communicator wants to convey one meaning and the receiver interprets the message differently, the communication’s objective will be failed. Refusal of listening to the staff’s problems creates attitudinal barriers in an organization which is the main reason for organizational dissatisfaction. Therefore in every situation, effective communication is the most important element.
Communication vs. Knowledge and Information
Corporate communication is mainly of two types, internal communication, and external communication. Internal communication means the organization’s information flow, whereas external communication is the enterprise’s information flow. Knowledge helps to form the basis on which the information should be created and shared. So both of this internal and external communication goes hand in hand with the organization for smooth flow of information and knowledge. In recent days learning new things like technology, world market became essential in our highly developed world economy. Knowledge is an important concept that adds value to the organization, its people, and the nation. Knowledge can be of technology, social, philosophy, political, economic, health-related. It is regardless to say that people who acquire more knowledge have added benefit than those who do not have it. In an enterprise, the right and essential knowledge can give an additional benefit and more awareness than their competitor. Effective communication is the most important element of dynamic knowledge creation. Communication is a two-way process where one person sends information, and the other receives the same. So proper management of knowledge and information flow is essential. Managing knowledge is a comprehensive job. It can be achieved through a learning process executed as a group activity where the information can be freely shared and feedback from the audience. Systematic knowledge management increases collaboration among the people, making decisions in the fastest and efficient manner. Knowledge management is an important tool for creating market value, and it creates an effective workplace. Thus communication can’t exist without any information and knowledge. Knowledge/information is one of the key elements of the communication process.
Effective communication is the key element of organizational success in today’s world. Communication management is an effective management tool. Bad or improper communication can lead to immense confusion and conflict between the parties of the organization. If an organization can efficiently and effectively implement its communication system, all of its functions will go smoothly and undisturbed manner. Required information shared through proper channels is the key to a successful communication system. The communication process is the foundation of relationships among the stakeholders. Although managing communication is a complex process, if due care is given to this by the members, it can add great value to the organization and the members/stakeholders. Despite the limitations, it is crystal clear that communication is an asset for an organization. If due attention is given, it helps grow the organization by creating its brand value. Conclusion
Effective communication is the key element of organizational success in today’s world. Communication management is an effective management tool. Bad or improper communication can lead to immense confusion and conflict between the parties of the organization. If an organization can efficiently and effectively implement its communication system, its functions will go smooth and undisturbed. Required information shared through proper channels is the key to a successful communication system. The communication process is the foundation of relationships among the stakeholders. Although managing communication is a complex process, if due care is given to this by the members, it can add great value to the organization and the members/stakeholders as a whole. Despite the limitations, it is crystal clear that communication is an asset for an organization. If due attention is given, it helps grow the organization by creating its brand value.
Priyanka Das is an academic writer, student of the Institute of Company Secretaries of India. A financial researcher and marketing analyst by passion. Priyanka also provides SEO services.
Communication Management is Essential for Success
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