Why Marketing Agencies Need Creative Project Managers

Why Marketing Agencies Need Creative Project Managers

Project Management
"Genius is one percent inspiration and 99 percent perspiration." - Thomas Edison Although not all of us can churn out innovative ideas like Thomas Edison, there is still no doubt that creativity is essential within the competitive business community. This is even more true regarding the frenetic world of marketing, as consumers are more demanding than ever before. This is why an impressive 55 percent of professionals who participated in a recent survey stated that creativity is the most crucial attribute when partnering with a third-party firm. However, a problem often rises to the surface. There is a big difference between a "holy grail" moment of inspiration and transforming this singular thought into a tangible plan. Therefore, a creative project manager is worth his or her weight in gold. What…
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